Ali Fortunato’s lifelong love affair with flowers began while watching her grandfather work in his garden. “I will forever cherish my childhood memories of feeling small in a vast garden, of learning, asking questions, of the smell of roses and peonies, of dirt under my fingernails.”
Fortunato, the founder of Ali Fortunato Botanics + Styling has been working in the floral industry since 1995. Growing up outside New York City, she studied under her mentor, a Master Designer and instructor at the NYC Botanical Gardens. In addition to working with flowers for more than 15 years, Fortunato holds a Fine Arts degree, with a focus in sculpture, from the University of Vermont.
“Flowers represent love, relationships, beauty, family, and community. Flowers at a wedding tell a story of the couple and their journey together,” she says.
Fortunato’s experience, along with her passion, creativity, and natural talent for design help her execute each client’s individual vision.
“When I go to the market I have an idea of what I am buying for each event, but I always leave with what calls to me in those moments,” she says. “I love that not one flower in a bunch is the same; they all have different personalities. I style them to fall organically into place, the way they would in nature—never forced.”
Take a tour of her studio as featured on Style Me Pretty Living.